Priority 1 Rewards

EXCLUSIVE | Priority 1 Rewards

 
With the swipe of your card or key tag, you will earn 10% of all qualified customer-pay purchases (parts & service, accessories, or maintenance) in points. Members visiting the service department and taking advantage of factory-included maintenance or warranty repairs will receive $25 in points with each service visit. Points are redeemable toward the purchase or lease of your next new or pre-owned vehicle from any Priority 1 Automotive Group location.
Each point earned equals $1 in future discounts and you may redeem up to $2,000 in points per vehicle purchase. Earned points expire 42 months from the date they are earned and are in addition to most manufacture rebates, incentives and discounts.
 
SERVICE POINTS
10% of every dollar you spend in parts, service, accessories and maintenance
 

CUSTOMER APPRECIATION BONUS

$100 in preloaded points
 
ACTIVATION BONUS
$50 in automatic points at your first service visit
 
FACTORY MAINTENANCE & WARRANTY POINTS
$25 in points with every factory-included service or warranty repair
 
FRIENDS & FAMILY REFERRAL BONUS
$100 in points for each person you refer who purchases a vehicle